Wednesday, October 28, 2009

Let's Bring Lilith Fair to Tanglewood

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New audiences. New income. New excitement. That's what bringing the reborn Lilith Fair to Tanglewood could mean. And with the Boston Symphony's continued search for events that are compatible with the historic Lenox/Stockbridge site, it's a no brainer.

Thanks to Seth Rogovoy's Berkshire Daily, I just learned that Lilith Fair is being reborn in 2010, and we think the board and management should look seriously at being part of it. Women of the Berkshires, you should make your feelings known as well. If you already volunteer, contribute or buy tickets for events at Tanglewood, from James Taylor to the Jazz Festival, this would be a good time to make a case to build bridges to the future.

First Round of Cities

Atlanta, GA, Boston, MA, Calgary, AB, Chicago, IL, Dallas, TX, Denver, CO, Los Angeles, CA, Minneapolis, MN, Montreal, QC, New York, NY, Philadelphia, PA, Portland, OR, Seattle, WA, San Francisco, CA, Toronto, ON, Vancouver, BC, Washington, DC, London, UK.

Here's the Lilith Fair 2010 announcement and half a dozen contacts:

Nearly 6 months ago, Nettwerk CEO and Lilith Fair co-founder Terry McBride announced via Twitter that the all-female festival would make its return in 2010. Today, the official Lilith 2010 website launches, not only revealing the new look and feel of Lilith a decade later, but also the first set of cities that the traveling festival will be hitting.

“I can’t reveal anything further now,” says McBride, “but I can assure fans that we have some exciting announcements over the course of the following weeks, from confirmed artists to additional cities to innovative social initiatives. Lilith 2010 is very much upon us.”

Lilith 2010 promises to be a much bigger summer festival than it was in the past, traveling for the first time overseas and celebrating a mix of international artists and local up-and-comers. To capture the new energy of Lilith, Vancouver’s Traction Creative was brought on board to reinvigorate the Lilith brand—the new look is revealed today for the first time with the launch of the website.

From 1997 through 1999, Lilith Fair was one of the highest grossing touring festivals in the world, with over 1.5 million fans in attendance and raising over $10 million dollars for national and local charities. Founded by Grammy-award winning artist Sarah McLachlan along with Dan Fraser, Marty Diamond and Terry McBride, Lilith Fair was the only tour of its kind—a celebration of women in music featuring artists like Sheryl Crow, Christina Aguilera, Erykah Badu, The Dixie Chicks, Missy Elliot, The Pretenders, Nelly Furtado, Jewel, Queen Latifah, Indigo Girls, Tegan and Sara and of course, Sarah McLachlan.

Mark Volpe is the Managing Director of the BSO. You might try dropping him a line to look into including Lilith at Tanglewood. You can write him at the Boston Symphony, 301 Mass. Ave., Boston, MA 02115.

Just for the record, we're the second Berkshire website to endorse this idea - Seth Rogovoy made the same suggestion this morning in his Berkshire Daily Report .

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