Gay and lesbian ads are fairly common, and are usually created along the same lines. Initially they pretend to be about normal heterosexual couples, and then pull a surprise switch before the end. Still, it's nice they want to remind us they want our business.
The only complaint I have is that they rarely portray the gays and lesbians I know. Of course, neither do straight commercials. But if most lesbian commercials seem to feature lipstick lesbians is that so that it appeals to straight males as well?
And if that is the case, then do they cast all those virile, butch guys in gay commercials to appeal to the straight women as much as the gay boys?
For example, the lesbian Toyota commercial:
This touches all the bases - a bisexual-metrosexual-gay cologne one:
And this great Levis 501 ad which has more realistic lesbian characters:
And here two lipstick lesbians get married:
And finally there are the idiotic but delightful parodies like this: